The World Daily
Plastic roads project kicks off in Pakistan

The Karakoram Highway in Pakistan. Photo:AFP


By Patryk Krych | The World Daily | SEPTEMBER 26th 2021


A new project that aims to re-carpet national roads under the “World Without Plastic” programme had recently launched its efforts in Pakistan, seeking to reuse plastic by using it in road construction material, worldwide.

In order to have a better effect on the world’s environment and hopefully reduce plastic pollution in such critical places as the ocean, the project uses recycled PET waste (bottles made of polyethylene terephthalate) for road construction, adding it to the circular plastic economy and reducing its overall negative impact.

This type of project is the first of its kind in Pakistan, which many are hoping will open up a door to potential further change in how the country manages its waste in future. The technology has been used before, globally, including in South Asia for a safer management of harmful plastics – it’s to be used in Pakistan for the first time.

“This idea provides a breakthrough solution to bring back plastic waste into the productive economy. And we also want to focus on building a community around the idea and the innovation itself,” said the VP and General Manager of Coca-Cola Pakistan-Afghanistan, Fahad Ashraf.

Capital Development Authority (CDA) and TeamUp / National Incubation Centre (NIC) had partnered up with Coca-Cola Pakistan and Afghanistan to help push the project forward in the country. The partnership was finalised in Islamabad at a signing ceremony.

“We believe in a clean and green Pakistan, but we also believe in working with each other to create results,” said Rana Shakeel Asghar Member of Finance & Environment CDA.

Roads that are re-carpeted with plastic in this way tend to last much longer than your average roads, and are said to be at least 51% stronger as well. Local introductions to the concept of plastic re-carpeting are a major part of the project, especially to countries and communities who are struggling with their pollutive plastic output.


“For any concept to be applied and adopted, the people must first believe in it. And it needs to make social and commercial sense,” added Ashraf.

The Coca-Cola Company had further highlighted its partnership with The Ocean Cleanup, alongside the World Without Waste programme, showing its growing commitment towards a better, more environmentally-friendly world.

“We are taking action to further COVID-19 vaccine distribution and education through partners like Project Last Mile  as well as other initiatives that support a healthy, debris-free environment through the company’s commitment to a World Without Waste,” said Bea Perez, chief communications at the Coca-Cola Company.

A further aim of the project on the part of the Coca-Cola Company is to collect and recycle a bottle or can for every one it sells by the year 2030. The programme was launched back in 2018, but its influence is starting to see more global interest.

“We were keen to lead this because most of the startups and projects here are guided by the Sustainable Development Goals,” added Parvez Abbasi representing the strategic leadership of the TeamUp/NIC. 


By Patryk Krych | © The World Daily 2021 

Source: Gulf News, The Business Standard, The Coca-Cola Company, WebWire